Pointless Theatre | Adaptive Impact Plan

Prior to becoming a member of the board of directors, I worked with Pointless Theatre Company to develop an Adaptive Impact Plan, in lieu of strategic planning. Adaptive Impact Planning is something I developed in the course of writing my Master’s Thesis, Your Mission if You Choose to Accept it: Strategic Planning in a Nonprofit Visual Arts Context. You can read the full text of my thesis, available under a Creative Commons license, here.

My process with Pointless involved a month of individual interviews with key staff members , as well as group conversations with the full company of performers and the board of directors. The areas we discussed included:

  • The Mission
  • Target Impact
  • Target Audience
  • Current Audience
  • Current Programming
  • Target Programming
  • Current Impact and Effectiveness of Programming
  • Audience Expectations
  • Core Competencies
  • Key Obstacles

From there, we developed an Adaptive Impact Plan. We established five priorities, with the input of the company, which ranged from artistic excellence to paying artists a living wage. We then wrote six questions to guide decision-making. As new opportunities arise for the company, they can review these six question to determine whether to move forward, ensuring at all new activity aligns with their priorities without rigidly imposing a traditional 5-year-plan structure on the company.

Read more about my process on the Creative Generation blog.

Housing Authority of Baltimore City | user testing

User testing for the Housing Authority of Baltimore City website. Research was done collaboratively with Matthew Branch and Jaqueline Iyamah. I was specifically responsible for the Visual Clarity and Employing PDFs findings, as well as all of the Resources for Next Steps and Summary of Recommendations sections.

Avant Bard | new logo design

In its 30th season, the theatre completed the transition from Washington Shakespeare Company to WSC Avant Bard to Avant Bard Theatre. To align with this change, I’m working on a full rebrand for the company. One element of this is a redesigned logo intended to better match the way that theatre leadership is thinking about the work the company does. For Avant Bard, a focus on classics doesn’t limit itself to ancient classics or the works of Shakespeare and his contemporaries — it includes other established greats, like Tennessee Williams, and “new classics”: modern pieces with characteristics that put them among the more traditional canon in caliber and importance.

Here you can see the final logo, as well as each step of the design process:

Personal Project | OCD mini-book

I completed this series of illustrations about my experience with Obsessive Compulsive Disorder and Anxiety for instagram.

oh nOCDidn’t illustration series

Personal Project | true crime podcast covers

I created these podcast covers as part of Lauren Hom’s homwork challenge.

Wine and Crime is hosted by three friends — Kenyon Laing, Lucy Fitzgerald, and Amanda Jacobson — and they get drunk and talk about true crime. Living the dream, amiright?

The Sinisterhood Podcast is hosted by two Dallas-based comedians, Christie Wallace and Heather McKinney, and it focused on a different true crime, cult, or creepy topic each week.

Team Brunette | t-shirt designs

Illustration: Wu-Tang Clan logo parody. The shape of the wu-tang symbol says "Bru" and instead of WU-TANG across the middle, it says "BRU-TANG"


I’ve designed two shirts for Team Brunette — half of a fundraising organization called Blondes vs Brunettes DC, which raises money for the Alzheimer’s Association. The shirts are sold to team-members and their friends and families as an additional fundraiser. Gallery

Center for Information Technology | redesign final report

This project was a full evaluation and proposed redesign for the University of Maryland, Baltimore’s Center for Information Technology Services. Research and writing was done collaboratively with Monique Jenkins and Zoe Skinner.

The paper below outlines our full process, in roughly chronological order, in an effort to clarify our thinking and demonstrate its basis in research. You can also view a PDF of our final presentation.

Techniques and processes:

The report below goes into further detail, but some elements of our research and ideation process include:

  • Conducted content inventory, incorporating Google Analytics data
  • Conducted competitive analysis
  • Conducted heuristic evaluation based on Jakob Nielsen’s 10 general principles for interaction design, employing the UX Check Google Chrome plugin
  • Built site maps in Gloomaps
  • Built wireframes in Axure
  • Developed user personas
  • Developed task-based journey maps
  • Performed card sort testing, employing OptimalSort
  • Performed tree testing, employing OptimalSort

Each member of my team had hands on each of these tasks at some point and I am proficient in all of the software listed above.

Major Contributions:

  • Proposed the concept our final navigation, discussed in SECTION 10 through SECTION 14, which we subsequently fleshed out together
  • Developed criteria for competitive analysis and selected competitors
  • Wrote SECTION 4 | Competitive Analysis, SECTION 6 | Preliminary Site Map and Wire Frames, SECTION 10 | Modified Site Map, and SECTION 13 | Summary of Recommendations
  • Designed and formatted the report and developed the info graphics for the heuristic evaluation and the competitive analysis (Appendices B and C)

Final Report:

JenkinsSkinnerWoodbury-Final-Report

Final Presentation

JenkinsSkinnerWoodbury-Final-Slides

Avant Bard Theatre | season 30 promotions

Graphic: three images in a row to reflect the shows in a given season. They are all faux stained glass. On the left is a floral headpiece with cogs instead of flowers, in the middle is a doctors headband, and on the right is a laurel wreath.

Avant Bard Theatre’s 30th season contains 3 shows that represent the three stages of the company’s development — Shakespeare’s Julius Caesar to represent it’s early days as Washington Shakespeare Company, Suddenly Last Summer by Tennessee Williams to represent the canon it included in its time as WSC Avant Bard, and Ada and the Engine by Lauren Gunderson to represent the new works it considers modern classics. You can view the season here.