Avant Bard | new logo design

In its 30th season, the theatre completed the transition from Washington Shakespeare Company to WSC Avant Bard to Avant Bard Theatre. To align with this change, I’m working on a full rebrand for the company. One element of this is a redesigned logo intended to better match the way that theatre leadership is thinking about the work the company does. For Avant Bard, a focus on classics doesn’t limit itself to ancient classics or the works of Shakespeare and his contemporaries — it includes other established greats, like Tennessee Williams, and “new classics”: modern pieces with characteristics that put them among the more traditional canon in caliber and importance.

Here you can see the final logo, as well as each step of the design process: